I have over a decade of experience as a Trend Forecaster, CMF Designer, and Creative Director across Consumer Tech, Automotive, Sports & Outdoor, and Food & Drink brands.

In that time I’ve delivered actionable Consumer Trend Forecasting insights along with relevant CMF Design strategies for major brands.

How I Work:

• I deep dive trends through a combination of data collection, bespoke desk research, and hands on ethnographic studies.

• Develop creative strategies through moodboard development and rapid prototyping.

• Refine color and material application strategies through their relevancy to future consumer emotional needs.

Experience:

Senior Strategist, WGSN Mindset | 2021 - Present

As a Senior Strategist for the bespoke consulting team at WGSN I design and lead consumer trend forecasting, design strategy, and creative direction projects for our clients.

Some of the brands I have worked with in this role include:

• Google, CMF Strategy for Pixel

• Amazon, CMF Strategy for the smart home

• Subaru, Persona Design for car lines

• Meta, Avatar Design for the metaverse

• PepsiCo, Fandom Strategy for motorsports

• Raising Cane’s, Merchandising Creative Direction

• Adidas, Field Research for global sport

Advanced Color & Materials Designer, Ford Motor Company | 2016 - 2019

As an Advanced Color & Materials Designer for Ford I was responsible for developing annual consumer trend forecasts as well as Color & Material Strategies for future EV concepts and the relaunch of the 2021 Ford Bronco.

Creative Director, Attaboy Supply | 2015 - Present

Co-founder and Creative Director for Attaboy Supply, a creative agency designing consumer trend-led apparel. We also work with other apparel startups to develop creative direction strategies for emerging brands.

Visual Trend Analyst, Philips | 2013 - 2016

At Philips my role as a Visual Trend Analyst was responsible for working with other VTAs to develop annual global Color & Materials Strategies across all product categories. I was also responsible for developing CMF positions for healthcare devices.