Brief:

Provided the Raising Cane’s Merchandising Team with a Cultural Trend Forecast for 2026, along with design themes for their SS26 Rasing Cane’s merch offerings.

Process:

We helped the client unpack relevant Consumer Trends for 2026 across Science, Technology, Environment, Politics, Industry and Creativity to contextualize proposed Creative Directions for their Spring/Summer 26 merch offerings.

Two unique Creative Direction themes were then proposed to and refined through client feedback defining a core palette for the season, print & pattern, key items, and retail strategies.