Brief:

Our team worked with a global automotive manufacturer to explore the evolution of Macro and Consumer Trends in 2030 to help their design and marketing teams develop Personas to guide the creative direction of their various vehicle lines.

Process:

Our team used a combination of proprietary research and bespoke secondary research to articulate the world of 2030 and how this will impact consumer needs for mobility. We then used these insights to develop 8 personas for each of their carlines, articulating emotional, functional, and design needs for each vehicle.

Impact:

Our work helped the client align various regional teams across a single creative vision for each carline in development for 2030. As well as help regional team members outside of North America better understand the North American Market.