Brief:

Our team works with this brand on an annual basis to define consumer trends relevant to their merchandising strategy for the next year. These trends drive relevant palette for apparel and accessories, along with proposals for Key Items, Prints & Graphics, and activation thought starters.

Process:

Our team helped the client’s Merchandising team unpack relevant Consumer Trends for 2026 through bespoke desk research and proprietary data to identify 3 major themes for 2026. This information was then used to drive moodboard and palette development across two unique Creative Direction themes.

Impact:

For each theme our team was able to deliver; a core palette for the season, print & pattern, key items, and retail strategies. The brand was then able to translate these creative themes into a series of apparel and accessories for the season.