Brief:

Our team works with Raising Cane’s on an annual basis to define consumer trends relevant to their merchandising strategy for the year. As well as a relevant palette for apparel and accessories, along with proposals for Key Items, Prints & Graphics, and activation thought starters.

Process:

Our team helped the Raising Cane’s Merchandising team unpack relevant Consumer Trends for 2026 to contextualize proposed Creative Directions for their Spring/Summer 2026 merch offerings.

Impact:

For this season our team created two unique Creative Direction themes, defining a core palette for the season, print & pattern, key items, and retail strategies. Raising Cane’s was then able to translate these creative themes into a series of apparel and accessories for the season.