Brief:

Our team works with a Global Tech Brand on an annual basis to define palettes for its mobile, and smart home devices . Our team delivered a series of palettes broken up across Core, Premium, Luxury, Wearable, and Kids product tiers.

Process:

To help contextualize the colors we have selected for the palette, as well as to help inform & inspire the brand’s industrial design team our team developed a series of Macro Trends through bespoke secondary research as “Color Narratives” for the year for each product category.

Our team developed a series of moodboards for each product category to establish color harmonies across each palette.

Impact:

The final deliverable for this product was a full annual palette along with inspirational moodboards articulating how this color could be executed on each product, as well as a full set of Coloro color system codes and swatches.