Brief:

A Global Tech Brand works with us annually to define its mobile, and smart home devices palette for the upcoming year. The palette we delivered was broken up across Core, Premium, Luxury, Wearable, and Kids product category tiers.

Process:

To help contextualize the colors we have selected for the palette, as well as to help inform & inspire the brand’s industrial design team our team developed a series of Macro Trends through bespoke secondary research as “Color Narratives” for the year for each product category.

For each color I developed a series of mood boards to showcase the color in context along with its interaction across different finishes.

Process:

The final deliverable for this product was a full annual palette along with inspirational mood boards articulating how this color could be executed on each product, as well as a full set of Coloro color system codes and swatches.